Tracking key user interactions on your Webflow site is essential for understanding visitor behaviour and optimising your marketing efforts.
Fortunately, Webflow offers no-code solutions to track events such as button clicks, form submissions, and video plays without needing technical expertise.
Here’s how marketing teams can set up event tracking in Webflow without writing any code.
Why Event Tracking Matters
Event tracking helps marketing teams:
- Measure Engagement: Understand which elements users interact with the most.
- Optimise Conversion Funnels: Identify drop-off points and improve user journeys.
- Enhance Reporting: Gain actionable insights for data-driven decision-making.
- Improve ROI: Allocate resources more effectively based on user behaviour.
What Can You Track in Webflow?
With Webflow’s built-in features and third-party integrations, you can track:
- Button Clicks: Monitor interactions with CTAs, navigation buttons, and links.
- Form Submissions: Track lead generation and contact form engagement.
- Video Plays: Measure how users interact with embedded videos.
- Page Scroll Depth: Understand how far visitors scroll down your pages.
- Outbound Link Clicks: Track when users click links leading to external sites.
Option 1: Using Webflow Analyze for Event Tracking
Webflow Analyze provides a built-in, no-code way to track key interactions within your site.
How to Set Up Webflow Analyze:
- Enable Webflow Analyze:
- Go to your Webflow dashboard.
- Navigate to Project Settings > Analyze and enable it.
- Automatic Event Tracking:
- Webflow Analyze captures button clicks and form submissions automatically.
- Review Insights:
- Access real-time data within Webflow’s dashboard to monitor user actions.
Limitations:
- Webflow Analyze is a paid add-on, with pricing based on site traffic.
- Advanced tracking, such as video engagement, may require additional tools.
Option 2: Using Google Tag Manager (No Code Required)
Google Tag Manager (GTM) is a powerful tool that allows you to track user interactions without coding by using tags and triggers.
Step 1: Add GTM to Your Webflow Site
- Sign up for a free Google Tag Manager account.
- Copy your GTM container ID (e.g.,
GTM-XXXXXX). - In Webflow, go to Project Settings > Custom Code, and paste the GTM code snippet into the
<head>and<body>sections.
Step 2: Set Up Event Tracking Triggers
- Go to your GTM dashboard.
- Click Triggers > New, then choose:
- Click Trigger: Track button clicks.
- Form Submission Trigger: Track completed forms.
- Video Trigger: Track YouTube or Vimeo video interactions.
- Save the trigger and connect it to a Google Analytics event tag.
Step 3: Publish and Monitor Data
- Publish your GTM container.
- Use Google Analytics to review event data under Reports > Engagement > Events.
Option 3: Using Webflow Integrations with Zapier or Make.com
Zapier and Make.com allow Webflow users to automate event tracking by connecting their site to various analytics tools.
How to Set Up Zapier or Make.com for Webflow Event Tracking
- Sign up for a free Zapier or Make.com account.
- Select Webflow as the trigger app and set "New Form Submission" as the event.
- Connect Webflow to Google Sheets, Google Analytics, or other analytics platforms.
- Review submitted data and generate reports.
Benefits of Using Zapier and Make.com
- Easy integration with Google Analytics, Slack, and CRM platforms.
- No technical setup required.
- Automate data collection and reporting.
- Make.com offers flexible automation with visual workflows for complex tracking needs.
Best Practices for No-Code Event Tracking
To ensure effective tracking and reporting, follow these best practices:
- Define Your Goals: Determine which interactions matter most (e.g., form submissions, button clicks).
- Label Events Clearly: Use consistent naming conventions for easy analysis.
- Test Before Launching: Use Webflow's preview mode to verify tracking functionality.
- Monitor Regularly: Review reports frequently to identify trends and opportunities.
Conclusion
Setting up event tracking in Webflow without coding is easier than ever with tools like Webflow Analyze, Google Tag Manager, Zapier, and Make.com.
By leveraging these no-code solutions, marketing teams can gain valuable insights, optimise user experiences, and drive better results without technical barriers.