How to Use Webflow’s CMS to Create Topic Clusters

Creating topic clusters with Webflow's CMS is an effective way to structure your content strategy, establish topical authority, and boost your SEO performance.

By organising content around core themes, you can improve site discoverability and provide a better user experience.

Here’s how to leverage Webflow's CMS to build a winning topic cluster strategy.

What Are Topic Clusters?

Topic clusters are an SEO strategy that groups related content around a central "pillar" page. The pillar page provides broad coverage of a key topic, while cluster pages dive deeper into specific subtopics. Internal linking between these pages helps search engines understand content relationships and boosts rankings.

Benefits of using topic clusters include:

• Improved SEO: Helps search engines better understand your content structure.
• Enhanced User Experience: Visitors can easily navigate related content.
• Increased Engagement: Readers spend more time on your site consuming relevant content.

Step 1: Plan Your Topic Cluster Strategy

Before diving into Webflow, you need a clear plan. Follow these steps to outline your content strategy:

• Identify Core Topics: Choose broad topics relevant to your SaaS product. For example, "Project Management Software" could be a pillar topic.
• Research Subtopics: Use keyword research tools to find related content ideas such as "Best Task Management Features" or "How to Improve Team Collaboration."
• Map the Cluster Structure: Define how pillar and cluster pages will interlink. For instance, all subtopics should link back to the main "Project Management Software" page.
• Create a Content Calendar: Plan the rollout of content pieces over time to ensure consistent publishing.

Step 2: Set Up Webflow’s CMS for Topic Clusters

Create a CMS Collection for Pillar Pages

1. In Webflow, go to the CMS panel and create a new collection.
2. Add relevant fields such as:
   • Title (e.g., "The Ultimate Guide to Project Management Software")
   • Description
   • Featured Image
   • SEO Meta Information
   • Content Rich Text Field

Create a CMS Collection for Cluster Pages

1. Set up a separate collection for supporting content.
2. Include fields such as:
   • Parent Topic (Reference Field to Pillar Page, e.g., "Project Management Software")
   • Content Body
   • Related Links

Link Collections Together

1. Use Reference Fields to connect cluster pages to their pillar page.
2. Ensure each cluster page has an internal link to the corresponding pillar page.
3. Use Webflow's Multi-Reference Field if multiple pillar pages are relevant.

Step 3: Design and Structure Your Content

Layout Considerations

• Pillar Page Example:
  • Hero section with a clear topic introduction (e.g., "Mastering Project Management Software").
  • Table of contents linking to cluster pages (e.g., "Key Features," "Integration Options").
  • Rich content with internal links to supporting pages.
• Cluster Pages Example:
  • Engaging content focusing on specific subtopics (e.g., "How to Improve Team Collaboration Using Our Software").
  • Clear CTAs linking back to the pillar page.
  • Related content section linking to other clusters.

Internal Linking Strategy

• Add links to related articles within the body content.
• Use Webflow’s collection lists to display related content dynamically.

Step 4: Optimise Your Content for SEO

Follow these SEO best practices when setting up your topic clusters:

• On-Page Optimisation:
  • Use keyword-rich titles and headings (e.g., "Top Features of Project Management Software").
  • Write compelling meta descriptions.
  • Optimise images with descriptive alt text.
• URL Structure:
  • Keep URLs short and descriptive (e.g., yourdomain.com/project-management-guide).
• Schema Markup:
  • Add structured data to improve search visibility.

Step 5: Publish and Promote Your Content

Once your topic clusters are set up, focus on distribution and promotion:

• Share on Social Media: Post pillar content to relevant channels.
• Email Marketing Example: Notify subscribers about new pillar and cluster content.
• Monitor Performance: Use tools like Google Analytics and Search Console to track engagement and adjust strategy.

Step 6: Track and Iterate

SEO is an ongoing process. Regularly assess performance and make improvements by:

• Tracking rankings for pillar and cluster pages.
• Updating outdated content with fresh insights.
• Expanding clusters with new related content over time.

Conclusion

Leveraging Webflow's CMS to create topic clusters is a powerful way to enhance your SEO strategy and provide value to your audience.

By carefully planning your content, structuring it effectively, and maintaining strong internal linking, you can establish topical authority and improve search visibility.