Adding call-to-action (CTA) banners directly into your blog posts is a powerful way to boost marketing impact by capturing readers’ attention and driving them toward meaningful actions.
These banners provide a chance to capture your audience's attention and guide them toward actions that matter—whether it’s signing up for a free trial, downloading a toolkit, exploring related resources, or simply getting in contact.
Achieving this in Webflow can feel restrictive with the default tools. By using Finsweet’s Powerful Rich Text tool, you can easily create captivating CTAs and place them directly within your blog content without the need for developer intervention.
Here’s how to do it step-by-step.
What You'll Need
- Webflow CMS – Your blog should already be built using Webflow’s CMS with rich text fields for blog content.
- Finsweet’s Powerful Rich Text Attributes – This tool lets you add custom components, including CTAs, directly into rich text fields.
Step 1: Install Finsweet’s Powerful Rich Text Attributes
The first step is to set up the Finsweet attributes on your Webflow project.
- Visit the Finsweet Powerful Rich Text page: Finsweet Powerful Rich Text.
- Copy the following script and paste it into the
<head>of your page in the Custom Code section:
<!-- [Attributes by Finsweet] Powerful Rich Text --><script defer src="https://cdn.jsdelivr.net/npm/@finsweet/attributes-richtext@1/richtext.js"></script>- Publish your site to activate the script.
Step 2: Add the Finsweet Attribute to Your Rich Text Element
Next, you’ll need to configure the rich text element where your blog content is displayed.
- Open your Webflow project in the Designer.
- Select the rich text block that renders your blog content.
- Add the Finsweet attribute
fs-richtext-elementto the element using the Custom Attributes panel:- Attribute Name:
fs-richtext-element, - Attribute Value:
rich-text.
- Attribute Name:
Step 3: Add Components to Your Rich Text
Now that the Powerful Rich Text Attributes are set up, you can start adding custom CTAs to your blog posts using components.
- Define a Component in Webflow Designer:
- Create a new component in the Designer, such as a CTA banner, by designing it using Webflow’s visual tools (e.g., add headings, buttons, images, etc.).
- Assign the attribute
fs-richtext-componentto the component and give it a unique identifier, likecta-banner.
- Insert the Component in Your Rich Text:
- In your Rich Text content, use
{{cta-banner}}to include the component wherever needed. - For components from other pages, use
{{component-identifier="/page-path"}}to pull them from their specific location.
- In your Rich Text content, use
Step 4: Publish and Test
After adding your custom CTAs or components, publish your site and ensure everything is working as expected. Test the layout on different devices and confirm that the styles look consistent within your blog posts.
Why This Approach Works
Using Finsweet’s attributes allows you to take full control over CTAs without needing a developer every time you want to tweak the design. It keeps your blog visually engaging, conversion-focused, and scalable.
Use Cases for CTAs Inside Blog Posts:
- Promote free trials or demos,
- Offer downloadable resources like guides or templates,
- Highlight related products or services.
Final Tips
- Test Your CTAs: After adding them to blog posts, preview and test your site to ensure everything displays correctly,
- Keep CTAs Relevant: Align the banner content with the blog topic to maximise engagement,
- Track Performance: Use UTM links or other tracking tools to monitor how well your CTAs perform.
With this setup, you can create eye-catching banners that boost engagement and conversions, all without touching a line of code.