Improve Visibility by Adding Schema Markup to FAQs in Webflow

Rich results, like FAQ snippets, are a fantastic way to boost visibility in search engines. By adding structured data (Schema Markup) to your Webflow FAQ pages, you can improve your site's SEO and make your content more accessible to search engines.

Here’s a step-by-step guide to implementing FAQ Schema Markup using microdata in Webflow.

Why Use Microdata Instead of JSON?

For FAQ sections controlled by a CMS collection in Webflow, microdata is a better fit than JSON. Since the content can be dynamically added, deleted, or modified, embedding JSON directly into the page isn't feasible. Microdata allows you to integrate schema markup inline within your HTML structure, keeping it dynamic and flexible.

Steps to Add FAQ Schema Markup

1. Prepare Your FAQ List

Ensure you have an FAQ list created using a Webflow CMS Collection. This dynamic structure will allow your client to update the FAQs as needed.

2. Access Microdata Examples

Google’s Rich Results Gallery provides microdata examples for various schema types, including FAQs. Follow these steps:

• Visit the Google Rich Results Gallery.
• Navigate to the FAQ example and review the provided microdata structure.

3. Add Schema Markup to the FAQ Wrapper

• Open your Webflow project.
• In the Navigator, locate the parent wrapper element containing your FAQ list.
• Add the following attributes to the parent wrapper:
  • Item Scope: Indicates the start of a new schema category.
  • Item Type: Specify https://schema.org/FAQPage.

How to Add Attributes:

1. Select the wrapper element.
2. Open the Settings Panel (gear icon).
3. Scroll to Custom Attributes and add:
   • Name: itemscope
   • Name: itemtype
   • Value: https://schema.org/FAQPage

4. Add Schema Markup to Each FAQ Item

For every FAQ item in your CMS Collection, you’ll need to add specific attributes to the question and answer elements.

• For the Wrapper of Each FAQ Item:
  • Add itemscope with no value.
  • Add itemtype with the value https://schema.org/Question.
• For the Question Text:
  • Add the attribute itemprop with the value name.
• For the Answer Wrapper:
  • Add itemscope with no value.
  • Add itemtype with the value https://schema.org/Answer.
  • Add itemprop with the value acceptedAnswer.
• For the Answer Text:
  • Add the attribute itemprop with the value text.

Hierarchy Example:Ensure the structure of your elements follows this nested hierarchy:

<div itemscope itemtype="https://schema.org/FAQPage">
  <div itemscope itemtype="https://schema.org/Question">
    <div itemprop="name">What is your return policy?</div>
    <div itemscope itemtype="https://schema.org/Answer" itemprop="acceptedAnswer">
      <div itemprop="text">Most unopened items in new condition returned within 30 days will receive a refund.</div>
    </div>
  </div>
</div>

5. Publish and Test

Once you’ve added the markup:

1. Publish your site in Webflow.
2. Copy the live URL of your FAQ page.
3. Open the Rich Results Test.
4. Paste your URL and run the test.

The tool will verify that:

• The schema markup is correctly implemented.
• There are no errors or warnings.
• Your FAQ page is eligible for rich results.

6. Monitor Your Results

After implementing FAQ Schema, monitor your page’s performance in Google Search Console. Look for increased impressions and clicks as the rich results take effect.

Best Practices for FAQ Schema Markup

• Keep Content Relevant: Ensure your FAQ answers are clear and concise.
• Test Regularly: Use the Rich Results Test to verify your schema after making changes.
• Avoid Duplication: Do not apply FAQ Schema markup to non-FAQ content.

By implementing FAQ Schema Markup using microdata in Webflow, you’ll enhance your site’s SEO and create a better experience for both search engines and users. Give it a try and enjoy the benefits of rich results!