Why Every Webflow Website Needs an Evergreen Content Plan

Evergreen content is the cornerstone of a sustainable and successful content strategy.

Unlike time-sensitive pieces, evergreen content remains relevant and valuable to your audience over time, driving consistent traffic and engagement long after it’s published.

For Webflow users, incorporating evergreen content into your site structure can provide long-term growth and improve user experience.

Here’s why an evergreen content plan is essential for your Webflow website and how to create one.

What Is Evergreen Content?

Evergreen content refers to articles, guides, or resources that maintain their relevance and usefulness regardless of trends or seasons. Examples include:

• How-To Guides: Step-by-step tutorials on topics your audience frequently searches for.
• FAQs: Content addressing common questions within your industry.
• Educational Resources: Explainers or definitions of foundational concepts.
• Tips and Best Practices: Practical advice your audience can apply anytime.
• Resource Hubs: Glossaries, templates, or checklists solving recurring problems.

In contrast, time-sensitive content like news or seasonal promotions quickly loses relevance, making evergreen content a critical foundation for long-term growth.

Why Evergreen Content Matters for Webflow Websites

1. Consistent Traffic:
   • Unlike news or trend-based posts, evergreen content continues to attract visitors over time through organic search.
2. Improved SEO Performance:
   • Optimised evergreen content targets high-value keywords that people search for regularly.
   • As the content ages, it gains authority, improving your site’s search rankings.
3. Lead Generation:
   • Evergreen pieces, such as guides or templates, can act as steady funnels for capturing leads through downloadable assets.
4. Cost-Effective:
   • Once created, evergreen content requires minimal updates to stay relevant.
5. Builds Brand Authority:
   • By consistently publishing valuable resources, your brand becomes a trusted source of information within your industry.

How to Create an Evergreen Content Plan in Webflow

Follow these steps to build a strategy that delivers results over the long term:

1. Identify Your Audience’s Needs

• Research common challenges or recurring needs in your niche.
• Use tools like Google Trends, AnswerThePublic, or keyword research to uncover what your audience searches for.

2. Leverage Webflow’s CMS for Evergreen Content

• Create a CMS collection for evergreen content, categorising topics like how-to guides, resource hubs, or tutorials.
• Use fields like Title, Summary, and Tags to structure your content for easy updates and dynamic displays.

3. Focus on SEO-Optimised Topics

• Prioritise keywords with steady search volume and low competition.
• Use Webflow’s SEO settings to add meta titles, descriptions, and alt text for images to improve search visibility.

4. Repurpose Evergreen Content Dynamically

• Use Webflow’s Collection Lists to display evergreen content on multiple pages, such as resource hubs or category-specific blog pages.
• Dynamically filter content by tags or categories to tailor the user experience.

5. Refresh and Update Regularly

• Use Webflow’s CMS to quickly update outdated information or add new insights without needing to rebuild pages.
• Schedule periodic reviews to ensure your evergreen content remains accurate and valuable.

Examples of Evergreen Content for Webflow Websites

• For Marketing Teams: "10 Email Marketing Best Practices That Always Work."
• For Tech Companies: "A Beginner’s Guide to Cloud Computing."
• For E-Commerce: "How to Choose the Right Size When Shopping Online."
• For Finance Blogs: "Understanding Compound Interest: A Simple Explanation."

Tips for Writing Effective Evergreen Content

1. Use Timeless Language:
   • Avoid references to specific dates, events, or trends that will become outdated.
2. Structure for Readability:
   • Use clear headings, bullet points, and short paragraphs to make content easy to skim.
3. Prioritise Quality Over Quantity:
   • Focus on creating authoritative, in-depth pieces that provide real value.

Integrating Evergreen Content into Your Webflow Website

1. Feature Evergreen Content Dynamically:
   • Use Collection Lists to showcase evergreen posts in resource hubs, blog categories, or homepage sections.
2. Use Internal Linking:
   • Add internal links to evergreen content from related blog posts or landing pages to boost visibility and engagement.
3. Optimise for Speed:
   • Ensure all images, videos, and assets used in evergreen content are optimised for fast loading on Webflow sites.
4. Create a Resource Centre:
   • Use Webflow’s CMS and dynamic filters to organise evergreen content into an easily navigable resource hub.

Tracking the Success of Your Evergreen Content

Monitor key metrics to measure performance:

• Organic Traffic: Track how many visitors come from search engines over time.
• Average Time on Page: Gauge engagement by seeing how long users stay on the content.
• Conversion Rates: Measure the success of lead magnets or CTAs tied to evergreen posts.

Common Pitfalls to Avoid

1. Too Broad or Generic Topics:
   • Focus on specific, actionable content that offers clear value.
2. Neglecting Updates:
   • Even evergreen content needs occasional refreshes to maintain accuracy.
3. Forgetting SEO:
   • Without proper optimisation, evergreen content may struggle to rank and reach its full potential.
4. Underutilising Webflow’s Features:
   • Take advantage of Webflow’s CMS, SEO tools, and dynamic elements to create and manage evergreen content efficiently.

Benefits of an Evergreen Content Plan for Webflow

• Sustained Traffic: A well-executed evergreen strategy generates consistent visitors.
• Improved Efficiency: Webflow’s CMS makes it easy to manage and update evergreen content.
• Stronger Authority: Establishes your site as a go-to source for reliable information.
• Higher ROI: Evergreen content provides long-term returns with minimal ongoing investment.

By creating and maintaining an evergreen content plan in Webflow, you’ll set your website up for sustained growth, consistent traffic, and increased engagement.

Start building your strategy today to ensure your content continues delivering value well into the future.